Book PDf, epub: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Download Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author: Mónica Barrientos-Bueno, Víctor Hernández-Santaolalla

ISBN: 9781799831198

Publisher: IGI Global

Year: 2020

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9 MB

Pages

487

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Introduction to the book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies The book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies, written by Deffieux and Descamps, is considered one of the most important works in its field. This book contains valuable and useful content that is highly suitable for those interested in this subject.

About the book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies By drawing on the authors' experience and knowledge, this work provides readers with comprehensive and practical information.

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